Lesson 1 of 9

What is web content?

Web content is any information published on a website that a visitor can read, watch, or interact with — text, images, video, audio, and the small bits of copy on buttons and menus. Good content answers a visitor's question or helps them complete a task.

Unlike a printed page, web content is scanned, not read. People arrive with a goal, glance around, and leave the moment they're confused. Your job is to make the right information obvious, fast.

Text: articles, product descriptions, headings, microcopy
Media: images, video, audio
Interactive: forms, buttons, links

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