Lesson 4 of 9

How people read online

Eye-tracking studies show people read web pages in an F-shaped pattern: across the top, then down the left, scanning for relevance. They read perhaps 20–28% of the words on a page.

Write for scanners:

Put the most important point first (the 'inverted pyramid')
Use short paragraphs (1–3 sentences)
Break content with headings, lists, and bold keywords
Cut filler words ruthlessly

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