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📣Intermediate
Digital Marketing & Growth
Get found, get customers, and grow. A practical tour of the whole digital marketing engine — strategy and funnels, SEO and content, paid ads, email, and the analytics that tell you what's working.
5 modules · 19 lessons · 19 lessons
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₦5,000
What you'll learn
- Strategy & funnels
- SEO & content
- Paid ads
- Email & analytics
Curriculum
5 modules · 19 lessonsModule 1Strategy first4 lessons
What digital marketing isPreviewKnow your audience
The marketing funnel
Positioning and messaging
Module 2Organic channels4 lessons
SEO basics
Content marketing
Social media
Build an email list
Module 3Paid acquisition4 lessons
Paid ads overview
Targeting and creative
Budgets, bidding and ROAS
Landing pages and conversion
Module 4Email & retention3 lessons
Email marketing that works
Automation and sequences
Retention and loyalty
Module 5Measure & grow4 lessons
Analytics and KPIs
A/B testing
Growth loops
Where to go next
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