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🧭Intermediate
Content Strategy & SEO
Move from writing single pages to running a strategy: map content to your audience's journey, do real keyword research, and rank in search.
3 modules · 16 lessons · 16 lessons
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₦1,20090% OFF
₦12,000 save ₦10,800
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What you'll learn
- Content strategy
- Keyword research
- On-page SEO
- Analytics
Curriculum
6 modules · 16 lessonsModule 1Strategy fundamentals3 lessons
What is content strategy?PreviewGoals & audience
Mapping content to the funnel
Module 2Planning content2 lessons
Running a content audit
Editorial calendar
Module 4On-page SEO3 lessons
Title tags & meta descriptions
Headings & internal links
URLs & image alt text
Module 5Measure & improve3 lessons
Content metrics that matter
Analytics basics
Updating & repurposing
Module 6Wrapping up2 lessons
Common mistakes
Where to go next
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