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Copywriting that Sells
Write words that move people to act. Master benefits over features, magnetic headlines, proven persuasion frameworks, and high-converting sales pages, emails and ads — a skill that pays anywhere.
5 modules · 20 lessons · 20 lessons
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₦5,000
What you'll learn
- Benefits & clarity
- Headlines & hooks
- Persuasion frameworks
- Sales pages & emails
Curriculum
5 modules · 20 lessonsModule 1Copywriting foundations4 lessons
What copywriting isPreviewFeatures vs benefits
Know your reader
Clarity beats cleverness
Module 2Headlines & hooks4 lessons
The headline is everything
Headline formulas
Hooks and opening lines
The curiosity gap
Module 3Persuasion4 lessons
Emotion plus logic
Social proof and credibility
Handling objections
Urgency and scarcity (honestly)
Module 4Structures that sell4 lessons
AIDA and PAS frameworks
The call to action
Anatomy of a sales page
Writing for skimmers
Module 5Apply it everywhere4 lessons
Email copy
Social and ad copy
Editing: cut, tighten, punch
Where to go next
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